The town of Barbaresco lies northeast of Alba in Piemonte. This is the heart of the Barbaresco wine production, boasting more than half the registered vineyards for its namesake wine and most of its best vineyards (Asili, Rabaja, Roncaglie, Martinenga...)
The villages is very well preserved, with its castle and medieval watch tower on the top of a cliff above the Tanaro river.
In a former church you find the Enoteca Regionale del Barbaresco. It sells nearly al of the appellation's labels.